First Quote Added
April 10, 2026
Latest Quote Added
"Tom Colicchio - Head Judge"
"Gail Simmons - Judge"
"Lee Anne Wong"
"Kenneth Lee"
"Hung Huynh"
"Tom Pellereau: (whips off glasses) Underneath these glasses is a core of steel."
"Felicity Jackson: Lord Sugar will probably find it difficult to ever say anything negative to me, because I always turn it round to a positive."
"Lord Sugar: (on the change of format) It's not going to be about having a six-figure salary job with me. It's going to be about you providing your own salary. I'm going to inject £250,000 into a business, your business. And, you're gonna run it."
"Chris Bates: Hang on, if you're going to talk about me, I'll talk about you!"
"Lord Sugar: (to Jamie before firing him) Jamie, I think you've come to the end of the road. I'm letting you go. Jamie, You're Fired."
"Melody Hossaini: Don't tell me the sky's the limit when there are footprints on the moon."
"Lord Sugar: Ed, you were trained at one of the leading accountancy firms in the country, I believe. Is that right? Edward Hunter: Don't fit the mould. Lord Sugar: I beg your pardon? Edward Hunter: I don't fit the mould. Lord Sugar: I didn't ask you that question, I said you were trained by one of the leading accountancy companies. Edward Hunter: I was. Lord Sugar: So, you would have had insight and vision into how companies are run, because you audited them a couple of times, yeah? Edward Hunter: It's all there. Lord Sugar: I beg your pardon? Edward Hunter: It's all there. All my experience is with me. Lord Sugar: Can you stop talking to me in semaphore? We're not sending each other text messages, here."
"Jamie Lester: (To an audience of tourists) On our left is the River Thames. It's the second largest river in London."
"Stuart Baggs: [trying to poach tourists from the other team]Hi guys, can I interest you in a tour? Joanna Riley: What the hell is going on? Chris Bates: Stuart, seriously, fuck off. Stuart Baggs: Seriously, you fuck off, this is our pitch. Chris Bates: It's not, this is the north area! Stuart Baggs: Go on, hit me then. Chris Bates: I'm not going to hit you, I'm just saying to get off our fucking patch! Stuart Baggs: You mouth off, you mouth off, but why don't you back it up with something? Chris Bates: Oh shut up, you fat twat. Why don't you fuck off down there? Fucking dickhead. Stuart Baggs: That's not very professional, is it? Joanna Riley: Just ignore him, he's not worth it! Stuart Baggs: [to camera] It seems a bit weak if you've got to swear a lot, you know? Not very professional."
"Stuart Baggs: (Pleading to Lord Alan Sugar) If I work for you it's not going to be from 9 to 5, and I know some people think that. I'll be in the office weekends, even on a Sunday. I'll work for you 24/7. Lord Sugar: I don't need a night watchman. Stuart Baggs: Listen, I will make you so proud of me. Lord Sugar: Uh, I hear your enthusiasm you know? Great enthusiasm. A fly's got enthusiasm but it doesn't stop headbutting the window! Stuart Baggs: Ok, well since I've been in this process I've had 10 weeks and let me tell you, every night I've been thinking of new business ideas that I really want to develop. Let's start a new company, and not only will you be able to put me in an existing one, I can run one for you. I want you to wake up in the morning, and check the bank balance and think "He has made me millions" and I won't be happy with myself unless I've done that for you. Lord Sugar: That is such outrageous promises that you can't guarantee! Stuart Baggs: I’m not a one-trick pony. I’m not a ten-trick pony. I’ve got a field of ponies waiting to literally run towards this."
"Christopher Farrell: I tell you what. Get an extinguisher, and put me out!"
"Lord Sugar: (After Stuart Baggs' "over the top" pony plea) There you are ladies, there's a gentleman that's put his plea forward. He's going to make me millions of millions of pounds in a business that he doesn't know what we're gonna be in yet, and that's a hard one to counter don't you think?"
"Jamie Lester: (To an audience of tourists) Straight ahead of you we've got Big Ben. The face of the clock is twenty diameters in width."
"(After listening to Lord Sugar's condemnation of Stuart the remaining candidates show signs of relief in particular Chris and Jamie. Chris feels his shirt collar whilst Jamie sighs with relief.) Lord Sugar: (carrying on the boardroom as if Stuart never existed) Well, we're down to the last four. Two more people are going to leave the process today."
"Margaret Mountford: If I asked "What is the most interesting thing about you?" "I own three properties in the UK, two in Cyprus and a Porsche all before the age of 25. Did I mention I have a third nipple?" Jamie Lester: Third nipple! (laughs) Margaret Mountford: Yes. You're laughing! I'm not!. One or two pages later on, "What's the worst lie you've ever told?" "That I have a third nipple!" Is that supposed to make me laugh? Jamie Lester: No, it's just... Margaret Mountford: Think of a word that applies to that statement. Jamie Lester: Stupid. Margaret Mountford: Puerile!"
"Bordan Tkachuk: Stuart, you're blagging to me. I know what ISP is. It's an Internet Service Protocol. And that's what you're providing. It's not a telecoms operating licence. It's a protocol that allows telecoms over bandwidths. (in reality the "P" in ISP stands for "Provider")"
"Stella English: I think I have the passion that Chris doesn't have."
"Jim Eastwood: I believe I can be the champion thoroughbred that this process requires."
"Leon Doyle: I don’t like your gimmicky salesman who thinks he can sell ice to an Eskimo. Chances are he probably can’t, and why would an Eskimo buy ice?"
"Vincent Disneur: I’m best of breed within my industry. I’ve got plenty of charisma and, yeah, I’m not bad-looking."
"Edna Agbarha: I seek out pain rather than pleasure. A limp handshake is unforgivable."
"Claude Littner: (after Stuart puts his hand out to have it shaken) Sir down please. (reading from Stuart's CV) "I'm Stuart Baggs, The Brand" Stuart Baggs: Yeah. Claude Littner: What on Earth are you talking about? Stuart Baggs: Well... Claude Littner: You're a 21 year old kid. You're not a brand! Stuart Baggs: Well I think, when you look at what a brand means, it is... Claude Littner: No, don't tell me what a brand means, okay? You are not a brand, you're not a brand! Stuart Baggs: I think I might be. Claude Littner: Fine. Let's explore this a bit further then? Why would somebody, as successful, as innovative, as... Stuart Baggs: Yeah? Claude Littner: ...big a dreamer, as a brand, as you? Why would you want to have a job with Lord Sugar? Stuart Baggs: Because at the minute, I'm a big fish in a small pond. Claude Littner: You're not a big fish. You're not a big fish. You're not even a fish! Stuart Baggs: (After the interview with Claude) Alright guys? Felt like I'd knocked on his door and said "Sorry Claude, I've run over your dog!""
"Stuart Baggs: [As Stella] "I can't do anything for myself, I need it all spoon fed to me. [starts making gestures] Where's my spoon? Where's my spoon?""
"Stella English: Lucky for us that you made so many screw-ups, because you could have actually won. You should have won."
"Stuart Baggs: I don't really want to introduce myself in German as then I'd be Herr Baggs."
"Stuart Baggs: [while filming the backdrop at Brands Hatch] I have to rein in my extreme masculinity in this task."
"Lord Sugar: (to Alex shortly before firing him) It is with regret that having given you the change and opportunity, Alex that I'm going to have to say to you, you're fired. Alex Epstein: Nice to meet you Lord Sugar, likewise Nick and Karren. Thank you very much indeed."
"Nick Hewer: [Stuart Baggs'] leadership style leaves me trembling with irritation."
"Lord Sugar: (after firing Christopher) I'm, sick and tired of looking at the pair of you. I don't want to see you in this boardroom again because it's getting untenable."
"Lord Sugar: (to Stuart) The thing is, is that my four advisers looked at me in this boardroom earlier today. They said to me that... you're full of shit, basically. And, possibly, you have been, throughout the whole course of this process. And do you know what annoys me even more Stuart? What annoys me more, that if I've misunderstood you with your claims and everything else that you've said that you've done, and someone like Liz last week left the process, I feel even further sick. Stuart Baggs: Mm-hm. Lord Sugar:Yeah! Stuart Baggs:Well, it's not the case... Lord Sugar: Well it is the bloody case! Stuart Baggs: (pleading to Lord Sugar one last time) I can show you, everything I've done. Lord Sugar: No, I don't believe a word you say, Stuart now. I'm annoyed with myself Stuart, I'm annoyed with myself that you have been allowed to come this far through the process and that is the first time that this weakness has come out. I'm annoyed with myself. Stuart, you are fired! Stuart Baggs: (accepting defeat) Thanks for the opportunity Lord Sugar. (Having witnessed what he has seen, Chris pulls on his shirt collar as Stuart leaves the boardroom in disgrace)"
"Edward Hunter: Lord Sugar, my business plan and my strategy, different, very different. Bottom-up, not top down, because I didn't know how many we was gonna sell. Didn't wanna speculate. I didn't know what I was gonna sell it for. Didn't want to speculate. Lord Sugar: But you must have had some idea... Edward Hunter: When I was producing, that was production, and the selling was gonna take care of itself. Lord Sugar: Look, let's cut the crap here. I asked you a simple bloody question. Have you worked out how much you're gonna sell them for? Simple as that! A yes or no answer, not "I'm thinking about it as we go along, as we're squeezing I'm thinking about what price I'm gonna sell it for." Edward Hunter: The sales price was something we could change just like that. Vincent Disneur: This is completely wrong. What we did was, we worked out... let me explain it, I know how this works. Edward's not doing it right. Lord Sugar: Oh, he's not?"
"Stuart Baggs: Influenza's going to be Cockney. [Cockney accent] 'Let's hide down 'ere. Dey won't find us down 'ere, mate.' [take two, as Influenza] 'Don't worry, E.coli. Come an' 'ide down 'ere wiv me. No cleaner cleans this deep.' [whiny voice, as E.coli] 'Oh no, it's the Germ-o-nator! Urrrrgh!'"
"Stuart Baggs: [gravelly American accent] Coming to a kitchen or bathroom near you. There'll be no mercy...only total devastation."
"Nick Hewer: The first time an octopus was mentioned, it was mentioned by the woman at the focus group, and as soon as she mentioned octopus, you were all over it like a tramp on chips."
"Laura Moore: [suggesting a name for a cleaning product] Blitz? Alex Epstein: The Blitz was a big bombing thing, wasn't it, years ago, like the Blitz in London? Laura Moore: But 'blitz clean', that's a word that people use... Alex Epstein: I think most people that were alive then are dead anyway."
"Alex Epstein: If I was an apple pie, the apples inside would be orange."
"Stuart Baggs: Hasta la vista, gravy."
"Lord Sugar: [on Apollo's final product] This thing is the most horrible thing I've seen in the bathroom since Psycho."
"Nick Hewer: Behind me, you can see Stella wearing a very short, sequinned, emerald green dress, waving at people from a window. Amsterdam, maybe, but not in Manchester."
"Jamie Lester: (on what he thinks the task will be) Science Museum. So it's gonna be something to do with science, or museums."
"Alex Epstein: How about we tell people we opened the store today, and we've got Fearne Cotton and Alesha Dixon in the store? Sandeesh Samra: Because that would be a lie?"
"Melissa Cohen: There was no room for manoeuvrement!"
"Christopher Farrell: Call themselves salespeople? Bollocks!"
"Lord Sugar: Stuart, you're young I know. But this is not kindergarten!"
"Lord Sugar: I don't like your last outbursts...and I don't like what I've seen across the table here today. You've talked yourself out of this. If you'd shut up a while back, it may be someone else going. Paloma, you're fired."