Technology Writers From The United States

"The management question, therefore, is not whether to build a pilot system and throw it away. You will do that. […] Hence plan to throw one away; you will, anyhow."

"Clearly, we have compiled a record of serious failures in recent technological encounters with the environment. In each case, the new technology was brought into use before the ultimate hazards were known. We have been quick to reap the benefits and slow to comprehend the costs."

"How does a project get to be a year late? … One day at a time."

"…the organization chart will initially reflect the first system design, which is almost surely not the right one […] as one learns, he changes the design […]. Management structures also need to be changed as the system changes…"

"Despite the firewall, Chinese companies continue to advertise themselves on Facebook and Google—my dentist in Shanghai puts his Gmail address in scrolling LEDs in front of his practice. To do business with the rest of the world, Chinese firms increasingly have to get good at using services that are both essential and (theoretically) unavailable."

"At every turn, skeptical observers have attacked the idea that pooling our cognitive surplus could work to create anything worthwhile, or suggested that if it does work, it is a kind of cheating, because sharing at a scale that competes with older institutions is somehow wrong. Steve Ballmer of Microsoft denounced the shared production of software as communism. Robert McHenry, a former editor in chief of Encyclopedia Britannica, likened Wikipedia to a public rest room. Andrew Keen, author of The Cult of the Amateur, compared bloggers to monkeys. These complaints, self-interested though they were, echoed more broadly held beliefs. Shared, unmanaged effort might be fine for picnics and bowling leagues, but serious work is done for money, by people who work in proper organizations, with managers directing their work."

"Gutenberg’s press flooded the market. In the early 1500s John Tetzel, the head pardoner for German territories, would sweep into a town with a collection of already printed indulgences, hawking them with a phrase usually translated as “When a coin a coffer rings / A soul for heaven springs.” The nakedly commercial aspects of indulgences, among other things, enraged Martin Luther, who in 1517 launched an attack on the Church in the form of his famous Ninety-five Theses. He first nailed the theses to a church door in Wittenberg, but copies were soon printed up and disseminated widely. Luther’s critique, along with the spread of Bibles translated into local languages, drove the Protestant Reformation, plunging the Church (and Europe) into crisis. The tool that looked like it would strengthen the social structure of the age instead upended it. From the vantage point of 1450, the new technology seemed to do nothing more than offer the existing society a faster and cheaper way to do what it was already doing. By 1550 it had become apparent that the volume of indulgences had debauched their value, creating “indulgence inflation”—further evidence that abundance can be harder for a society to deal with than scarcity. Similarly, the spread of Bibles wasn’t a case of more of the same, but rather of more is different—the number of Bibles produced increased the range of Bibles produced, with cheap Bibles translated into local languages undermining the interpretative monopoly of the clergy, since churchgoers could now hear what the Bible said in their own language, and literate citizens could read it for themselves, with no priest anywhere near. By the middle of the century, Luther’s Protestant Reformation had taken hold, and the Church’s role as the pan-European economic, cultural, intellectual, and religious force was ending."

"The problem with alchemy wasn’t that the alchemists had failed to turn lead into gold—no one could do that. The problem, rather, was that the alchemists had failed uninformatively. As a group, the alchemists were notably reclusive; they typically worked alone, they were secretive about their methods and their results, and they rarely accompanied claims of insight or success with anything that we’d recognize today as documentation, let alone evidence. Alchemical methods were hoarded rather than shared, passed down from master to apprentice, and when the alchemists did describe their experiments, the descriptions were both incomplete and vague. As Boyle himself complained of the alchemists’ publications, “Hermetic Books have such involved Obscuritys that they may justly be compared to Riddles written in Cyphers. For after a Man has surmounted the difficulty of decyphering the Words & Terms, he finds a new & greater difficulty to discover the meaning of the seemingly plain Expression.”"

"Then there are the phones designed for East Asian sensibilities. The same region that brought us the selfie stick also brought us Oppo, a company whose phone’s principal selling points include a high-quality camera and custom software that automatically airbrushes photos with faces in them. The ad campaigns emphasize a particularly performative form of femininity, since, in a nice touch, the software makes a guess about the gender of the subject—everyone gets smoother skin, but only the ladies get their lips reddened. Despite successful rollouts in Thailand and Korea, Oppo has not made much of a dent in markets outside East Asia. Their U.S. launch was a bust."

"TV is unbalanced—if I own a TV station, and you own a television, I can speak to you, but you can’t speak to me. Phones, by contrast, are balanced; if you buy the means of consumption, you automatically own the means of production. When you purchase a phone, no one asks if you just want to listen, or if you want to talk on it too. Participation is inherent in the phone, and it’s the same for the computer. When you buy a machine that lets you consume digital content, you also buy a machine to produce it. Further, you can share material with your friends, and you can talk about what you consumed or produced or shared. These aren’t additional features; they are part of the basic package."

"[an Ontario-based bus company] Trentway-Wagar was arguing that because carpooling used to be inconvenient, it should always be inconvenient, and if that inconvenience disappeared, then it should be reinserted by legal fiat. Curiously, an organization that commits to helping society manage a problem also commits itself to the preservation of that same problem, as its institutional existence hinges on society’s continued need for its management. Bus companies provide a critical service—public transportation—but they also commit themselves, as Trentway-Wagar did, to fending off competition from alternative ways of moving people from one place to another."

"Xiaomi, founded in Beijing in 2010 by Lei Jun, a computer scientist and charismatic serial entrepreneur now in his mid-forties, has accomplished a lot in half a decade. Even just looking at its sales figures, the superlatives pile up. In its short life, it has gone from a startup focused on making a new mobile phone interface to beating Samsung as the number one phone vendor in the largest market in the world in 2014. Its products are so popular in China that it has become the third largest ecommerce firm there just selling its own products, after the general marketplace sites Alibaba and JD.com, and ahead of Amazon.cn."

"Social production is not a panacea; it is just an alternative. Although we are better off being able to use it when it is valuable, it brings its own challenges, just as production via firms and governments does. Even the simplest pooled effort or voluntary participation can be fraught with tension among the individual participants, and between those individuals and the group. Like many aspects of social life, this problem has no solution; the dilemma can be addressed only by various compromises, none of them wholly satisfactory. One way to help a group of participants improve their ability to function together is the creation and maintenance of shared culture."

"Society is not just the product of its individual members; it is also the product of its constituent groups. The aggregate relations among individuals and groups, among individuals within groups, and among groups forms a network of astonishing complexity."

"We use the word "organization" to mean both the state of being organized and the groups that do the organizing... We use one word for both because, at a certain scale, we haven't been able to get organization without organizations; the former seems to imply the latter."

"I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. [...] And her dad said, "What you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse." Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. [...] We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes."

"The typical organization is hierarchical, with workers answering to a manager, and that manager answering to a still-higher manager, and so on. The value of such hierarchies is obvious-it vastly simplifies communication among the employees. New employees need only one connection, to their boss, to get started. That's much simpler than trying to have everyone talk to everyone."

"Because Wikipedia is a process, not a product, it replaces guarantees offered by institutions with probabilities supported by process: if enough people care enough about an article to read it, then enough people will care enough to improve it, and over time this will lead to a large enough body of good enough work to begin to take both availability and quality of articles for granted, and to integrate Wikipedia into daily use by millions."

"Wiko, a French phone company, went from concept to company when the founders were shopping for parts in Shenzhen (as one does). Wiko had trouble raising money—few investors believed a new European phone company could succeed—so they took an investment from the Chinese manufacturer Tinno Mobile. Wiko is thus mostly Chinese, both owned and supplied by Tinno, but given its thin veneer of French design and marketing it looks like a local firm to the French. The resulting excitement over Wiko as a homegrown business helped them to become the second largest phone vendor in France (after Samsung, as usual). This preserves the pattern of “designed elsewhere, made in China,” but with the twist that ownership, not just sourcing and manufacturing, has now moved to China as well."

"If I had to pick the critical technology for the 20th century, the bit of social lubricant without which the wheels would've come off the whole enterprise, I'd say it was the sitcom. [...] For the first time, society forced onto an enormous number of its citizens the requirement to manage something they had never had to manage before--free time."

"When we change the way we communicate, we change society."

"The members of the Invisible College did not live to see the full flowering of the scientific method, and we will not live to see what use humanity makes of a medium for sharing that is cheap, instant, and global (both in the sense of 'comes from everyone' and 'goes everywhere.') We are, however, the people who are setting the earliest patterns for this medium. Our fate won't matter much, but the norms we set will. Given what we have today, the Internet could easily become Invisible High School, with a modicum of educational material in an ocean of narcissism and social obsessions. We could, however, also use it as an Invisible College, the communicative backbone of real intellectual and civic change."

"Quality is free, but only to those who are willing to pay heavily for it."

"While the machines have changed enormously, the business of software development has been rather static."

"People under pressure don’t work better; they just work faster."

"The manager's function is not to make people work, but to make it possible for people to work."

"The business of software building isn't really high-tech at all. It's most of all a business of talking to each other and writing things down. Those who were making major contributions to the field were more likely to be its best communicators than its best technicians."

"It's not what you don't know that kills you but what you know that isn't so."

"Systems engineering as an approach and methodology grew in response to the increase size and complexity of systems and projects... This engineering approach to the management of complexity by modularization was re-deployed in the software engineering discipline in the 1960s and 1970s with a proliferation of structured methodologies that enabled the the analysis, design and development of information systems by using techniques for modularized description, design and development of system components. Yourdon and DeMarco's Structured Analysis and Design, SSADM, James Martin's Information Engineering, and Jackson's Structured Design and Programming are examples from this era. They all exploited modularization to enable the parallel development of data, process, functionality and performance components of large software systems. The development of object orientation in the 1990s exploited modularization to develop reusable software. The idea was to develop modules that could be mixed and matched like Lego bricks to deliver to a variety of whole system specifications. The modularization and reusability principles have stood the test of time and are at the heart of modern software development."

"A day lost at the beginning of project hurts just as much as a day lost at the end."

"You can't control what you can't measure"

"Every interview with a public figure should include the question "What have you been wrong about, and how did that change your views?" The answer will tell us if the person is intellectually honest or a tale spinner with delusions of infallibility."

"Excessively precise economic analysis can lead to assessing everything in terms of its easily measurable melt value - the value that thieves get from stealing copper wiring from isolated houses, that vandals got from tearing down Greek temples for the lead joints holding the marble blocks together, that shortsighted timber companies get from liquidating their forests. The standard to insist on is live value. What is something worth when it's working?"

"When environmentalists are wrong, it is frequently technology that they are wrong about, and they wind up supporting parochial Green goals at the cost of comprehensive ones. That happened with space technology, nuclear technology, and genetic engineering. If your default position on a new technology is suspicion, you forfeit the ability to deploy it for your own purposes. "The environmental movement has so far concentrated its attention upon the evils that technology has done rather than upon the good that technology has failed to do," says Freeman Dyson. But focusing on Green technological opportunity requires a shift in attitude toward novelty."

"Redundancy of function is always more reliable than attempts at perfect, which time treats cruelly."

"Information wants to be free. (Excerpted from: "On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other."{{cite web"

"Science is the only news. When you scan through a newspaper or magazine, all the human interest stuff is the same old he-said-she-said, the politics and economics the same sorry cyclic dramas, the fashions a pathetic illusion of newness, and even the technology is predictable if you know the science. Human nature doesn’t change much; science does, and the change accrues, altering the world irreversibly."

"Against the flow of constant entropy, maintenance people must swim always upstream, progresses against the current like a watchful trout. The only satisfaction they can get from their work is to do it well. The measure of success in their labors is that the result is invisible, unnoticed. Thanks to them, everything is the same as it ever was."

"Certain knowledge of what to fight for, and what to fight against, gives meaning to life and provides its own version of discipline: never give up. That kind of meaning is illusory, I now believe, and blinkered. Fealty to a mystical absolute is a formula for disaster, especially in transformative times."

"A realm of intimate, personal power is developing - power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested."

"We are as gods and might as well get good at it."

"In our researches on the likely economic apocalypse it's become clear what is the prime survival tool for hard times: friends. Good friends. Lots of them."

"The house and its occupants mold to each other twenty-four hours a day, and the building accumulates the record of that intimacy."

""Stay hungry. Stay foolish." Whole Earth Catalog."

"So today, let's write a program simply. But let's also realize that tomorrow, we're going to make it more complex, because tomorrow it's going to do more. So we'll take that simplicity and we'll lose some of it. But tomorrow, hopefully tomorrow's program is as simple as possible for tomorrow's needs. Hopefully we'll preserve simplicity as the program grows."

"Let's not worry about what somebody reading the code tomorrow is going to think. Let's not worry about whether it's efficient. Let's not even worry about whether it will work. Let's just write the simplest thing that could possibly work."

"There is an art to knowing where things should be checked and making sure that the program fails fast if you make a mistake. That kind of choosing is part of the art of simplification."

"If you write a lot of programs, and you're used to squeezing them all the time, you find that it's easy to write a program that's simple. A lot of it is having a clear sense of what you want to say — writing the proof by choosing what to prove, and being clear about that. In programming, a lot of simplicity comes from knowing what matters and what doesn't matter."

"You are always taught to do as much as you can. Always put checks in. Always look for exceptions. Always handle the most general case. Always give the user the best advice. Always print a meaningful error message. Always this. Always that. You have so many things in the background that you're supposed to do, there's no room left to think. I say, forget all that and ask yourself, "What's the simplest thing that could possibly work?" I think the advice got turned into a command: "Do the simplest thing that could possibly work." That's a little more confusing, because there isn't this notion that as soon as you've done it, we'll evaluate it."

"A wiki is like a party that doesn't have to stop. It's a party that doesn't get crowded because new rooms appear when needed. It's a timeless party where you can try each conversation over and over until you get it right."