"In Chinese, honesty is the figure of a man standing, physically standing, beside his work. That means honesty: a man stands by his work. Two things: figure / ground. (p. 314)"

"The 4 aspects of each of the media actually constitute the four features of all metaphors. In other words, all human technologies whatever are, in the fullest sense, linguistic outerings, or utterings, of man. (p. 275)"

"Prose is private drama; poetry is corporate drama. (p. 275)"

"Language is a sense, like touch. (p. 271)"

"Dialectic functions by converting everything it touches into figure but metaphor is a means of perceiving one thing in terms of another. (p. 298)"

"Language alone includes all the senses in interplay at all times. (p. 253)"

"Our senses are not receptors so much as reactors and makers of different modalities of space. Perhaps touch is not just skin contact with things, but the very life of things in the mind. (p. 256)"

"Effects are perceived, whereas causes are conceived. Effects always preceed causes in the actual developmental order. (p. 303)"

"There is no connection between the elements in an electric world, which is equivalent to being surrounded by the human unconscious. (p. 260)"

"With TV, came the icon, the inclusive image, the inclusive political posture or stance. (p. 191)"

"The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive. (p. 201)"

"People don't actually read newspapers. They step into them every morning like a hot bath. (p. 184)"

"All of man's artefacts, whether hardware or software, whether bulldozers or laws of chemistry, are alike linguistic in structure and intent. (p. 227)"

"Languages are environments to which the child related synesthetically. (p. 166)"

"Logic is figure without a ground. (p. 241)"

"Great ages of innovation are the ages in which entire cultures are junked or scrapped. (p. 309)"

"Every mode of technology is a reflex of our most intimate psychological experience. (p. 171)"

"When you move into a new area, a new territory and learn a new language, the language is not a new subject, it is an environment, it is total. (p. 105)"

"Q: Do you feel a need to be distinctive and mass-produced? Q: Are you in the groove? That is, are you moving in ever-diminishing circles? Q: How often do you change your mind, your politics, your clothes? (p. 121-125)"

"The electronic age is a world in which causes and effects become almost interchangeable, as in music structures. (p. 99)"

"The more you make people alike, the more competition you have. Competition is based on the principle of conformity. (p. 135)"

"Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind. (p. 67)"

"The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies. (p. 70)"

"Q: Why is America the land of the overrated child and the underrated adult? Q: How can children grow up in a world in which adults idolize youthfulness? Q: What happens when the ad makers taker over all the popular myths and poetry? (p. 141)"

"There are no connections in resonant space. There are only interfaces and metamorphoses. (p. 75)"

"The hot radio medium used in cool or nonliterate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment. (p. 30)"

"Electricity does not centralize, but decentralizes. (p. 36)"

"Until now a culture has been a mechanical fate for societies, the automatic interiorization of their own technologies. (p. 86)"

"The specialist is one who never makes small mistakes while moving towards the grand fallacy. (p. 154)"

"All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information. (p. 178-179)"

"All advertising advertises advertising – no ad has its meaning alone. (p. 145)"

"I am a pattern watcher. (p. 311)"

"The name of a man is a numbing blow from which he never recovers."

"The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly. (p. 23)"

"The electric light is pure information. It is a medium without a message. (p. 8)"

"Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement. (p. 113)"

"The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a “point of view.” (p. 204)"

"One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system. (p. 298)"

"We are numb in our new electric world as the native involved in our literate and mechanical culture. (p. 16)"

"The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. (p. 8)"

"If the criminal appears as a nonconformist who is unable to meet the demand of technology that we behave in uniform and continuous patterns, literate man is quite inclined to see others who cannot conform as somewhat. (p. 31)"

"War is never anything less than accelerated technological change. (p. 102)"

"We are as numb in our new electric world as the native involved in our literate and mechanical culture. (p. 9)"

"Money is a corporate image depending on society for its institutional status. (p. 133)"

"It is experience, rather than understanding, that influences behaviour."

"All media exists to invest our lives with artificial perception and arbitrary values. (p. 199)"

"The book is a private confessional form that provides a “point of view.”"

"It is the medium that shapes and controls the scale and form of human association and action. (p. 9)"