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April 10, 2026
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"An autonomous electorate, free because it is free from indoctrination and manipulation, would indeed be on a âlevel of articulate opinion and ideologyâ which is not likely to be found. Therefore, the concept has to be rejected as âunrealisticââhas to be if one accepts the factually prevailing level of opinion and ideology as prescribing the valid criteria for sociological analysis. Andâif indoctrination and manipulation have reached the stage where the prevailing level of opinion has become a level of falsehood, where the actual state of affairs is no longer recognized as that which it is, then an analysis which is methodologically committed to reject transitive concepts commits itself to a false consciousness. Its very empiricism is ideological."
"Operational analysis ⌠cannot raise the decisive question whether the consent itself was not the work of manipulationâa question for which the actual state of affairs provides ample justification. The analysis cannot raise it because it would transcend its terms toward transitive meaningâtoward a concept of democracy which would reveal the democratic election as a rather limited democratic process. Precisely such a non-operational concept is the one rejected by the authors as âunrealisticâ because it defines democracy on too articulate a level as the clear-cut control of representation by the electorateâpopular control as popular sovereignty."
"It is the sphere farthest removed from the concreteness of society which may show most clearly the extent of the conquest of thought by society."
"Functional communication is only the outer layer of the one- dimensional universe in which man is trained to targetâto translate the negative into the positive so that he can continue to function, reduced but fit and reasonably well. The institutions of free speech and freedom of thought do not hamper the mental coordination with the established reality. What is taking place is a sweeping redefinition of thought itself, of its function and content. The coordination of the individual with his society reaches into those layers of the mind where the very concepts are elaborated which are designed to comprehend the established reality. These concepts are taken from the intellectual tradition and translated into operational termsâa translation which has the effect of reducing the tension between thought and reality by weakening the negative power of thought."
"This language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction; by substituting images for concepts. It denies or absorbs the transcendent vocabulary; it does not search for but establishes and imposes truth and falsehood."
"The closed language does not demonstrate and explainâit communicates decision, dictum, command. Where it defines, the definition becomes âseparation of good from evil;â it establishes unquestionable"
"If the progressing rationality of advanced industrial society tends to liquidate, as an âirrational rest,â the disturbing elements of Time and Memory, it also tends to liquidate the disturbing rationality contained in this irrational rest. Recognition and relation to the past as present counteracts the functionalization of thought by and in the established reality. It militates against the closing of the universe of discourse and behavior it renders possible the development of concepts which destabilize and transcend the closed universe by comprehending it as historical universe. Confronted with the given society as object of its reflection, critical thought becomes historical consciousness as such, it is essentially judgment. Far from necessitating an indifferent relativism, it searches in the real history of man for the criteria of truth and falsehood, progress and regression. The mediation of the past with the present discovers the factors which made the facts, which determined the war of life, which established the masters and the servants; it projects the limits and the alternatives. When this critical consciousness speaks, it speaks âle langage de la connaissanceâ (Roland Barthes) which breaks open a closed universe of discourse and its petrified structure. The key terms of this language are not hypnotic nouns which evoke endlessly the same frozen predicates. They rather allow of an open development; they even unfold their content in contradictory predicates. The Communist Manifesto provides a classical example. Here the two key terms, Bourgeoisie and Proletariat, each âgovernâ contrary predicates. The âbourgeoisieâ is the subject of technical progress, liberation, conquest of nature, creation of social wealth, and of the perversion and destruction of these achievements. Similarly, the "proletariatâ carries the attributes of total oppression and of the total defeat of oppression. Such dialectical relation of opposites in and by the proposition is rendered possible by the recognition of the subject as an historical agent whose identity constitutes itself in and against its historical practice, in and against its social reality. The discourse develops and states the conflict between the thing and its function, and this conflict finds linguistic expression in sentences which join contradictory predicates in a logical unitâconceptual counterpart of the objective reality. In contrast to all Orwellian language, the contradiction is demonstrated, made explicit, explained, and denounced."
"Is this fight against history part of the fight against a dimension of the mind in which centrifugal faculties and forces might developâfaculties and forces that might hinder the total coordination of the individual with the society? Remembrance of the Fast may give rise to dangerous insights, and the established society seems to be apprehensive of the subversive contents of memory. Remembrance is a mode of dissociation from the given facts, a mode of âmediationâ which breaks, for short moments, the omnipresent power of the given facts. Memory recalls the terror and the hope that passed. Both come to life again"
"This organization of functional discourse is of vital importance; it serves as a vehicle of coordination and subordination. The unified, functional language is an irreconcilably anti-critical and anti-dialectical language. In it, operational and behavioral rationality absorbs the transcendent, negative, oppositional elements of Reason."
"When the whole is at stake, there is no crime except that of rejecting the whole, or not defending it. ⌠Those who identify themselves with the whole, who are installed as the leaders and defenders of the whole can make mistakes, but they cannot do wrongâthey are not guilty. They may become guilty again when this identification no longer holds, when they are gone."
"The people are led to find in the productive apparatus the effective agent of thought and action to which their personal thought and action can and must be surrendered. And in this transfer, the apparatus also assumes the role of a moral agent. Conscience is absolved by reification."
"Institutionalized desublimation thus appears to be an aspect of the âconquest of transcendenceâ achieved by the one-dimensional society. Just as this society tends to reduce, and even absorb opposition (the qualitative difference!) in the realm of politics and higher culture, so it does in the instinctual sphere. The result is the atrophy of the mental organs for grasping the contradictions and the alternatives and, in the one remaining dimension of technological rationality, the Happy Consciousness comes to prevail."
"Freed from the sublimated form which was the very token of its irreconcilable dreamsâa form which is the style, the language in which the story is toldâsexuality turns into a vehicle for the bestsellers of oppression. ⌠This society turns everything it touches into a potential source of progress and of exploitation, of drudgery and satisfaction, of freedom and of oppression. Sexuality is no exception."
"We live in a small world. Not a leaf falls that doesn't affect a myriad of things. When we reach out to someone in love and the effect is made â everyone, everything which comes in contact with the person we've effected is better for it. Of course, the converse is true, too."
"It is when we ask for love less and begin giving it more that the basis of human love is revealed to us."
"A total immersion in life offers the best classroom for learning to love."
"As soon as the love relationship does not lead me to me, as soon as I in a love relationship do not lead another person to himself, this love, even if it seems to be the most secure and ecstatic attachment I have ever experienced, is not true love. For real love is dedicated to continual becoming."
"It's not enough to have lived. We should be determined to live for something. May I suggest that it be creating joy for others, sharing what we have for the betterment of personkind, bringing hope to the lost and love to the lonely."
"One does not fall "in" or "out" of love. One grows in love."
"This loving person is a person who abhors waste â waste of time, waste of human potential. How much time we waste. As if we were going to live forever."
"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around."
"We need not be afraid to touch, to feel, to show emotion. The easiest thing in the world is to be what you are, what you feel. The hardest thing to be is what other people want you to be. Donât let them put you in that position."
"We need others. We need others to love and we need to be loved by them. There is no doubt that without it, we too, like the infant left alone, would cease to grow, cease to develop, choose madness and even death."
"To love oneself is to struggle to rediscover and maintain your uniqueness. It is understanding and appreciating the idea that you will be the only you to ever live upon this earth, that when you die so will all of your fantastic possibilities. It is the realization that even you are not totally aware of the wonders which lie dormant within yourself."
"Love always creates, it never destroys. In this lies man's only promise."
"Perfect love is rare indeed â for to be a lover will require that you continually have the subtlety of the very wise, the flexibility of the child, the sensitivity of the artist, the understanding of the philosopher, the acceptance of the saint, the tolerance of the scholar and the fortitude of the certain."
"Go around â listen to how many times a day you say, "I love" instead of, "I hate." Isn't it interesting that children, as they learn the process of language, always learn the word "no" years before they learn the word "yes"? Ask linguists where they hear it. Maybe if they heard more of "I love, I love, I love" they'd hear it sooner and more often."
"DON'T MISS LOVE. It's an incredible gift. I love to think that the day you're born, you're given the world as your birthday present. It frightens me to think that so few people even bother to open up the ribbon! Rip it open! Tear off the top! It's just full of love and magic and joy and wonder and pain and tears. All of the things that are your gift for being human."
"Who is the loving person? The loving person is the person who loves him or herself. I say this so often, and people say, "Oh yes, you're so right," but they don't do it! You will never be able to love anyone else until you love yourself. Even With your Fat Thighs!"
"The hardest battle youâre ever going to fight is the battle to be just you."
"When I wrote my book, LOVE, it was really funny, because my publisher said, "Oh, Leo, you're going to have to change the name because I'm sure that someone has used that name before." I said, "Why don't you send it in and see what happens?" So we sent it in and I got the "copyright" for LOVE! No one had ever thought of a book called simply Love. L-O-V-E. Such a good word. Such a limitless word. Such a limitless concept."
"Love is life. And if you miss love, you miss life."
"I will love you no matter what. I will love you if you are stupid, if you slip and fall on your face, if you do the wrong thing, if you make mistakes, if you behave like a human beingââI will love you no matter."
"People are not here to meet your expectations."
"To love is to risk not being loved in return. To hope is to risk pain. To try is to risk failure, but risks must be taken, because the greatest hazard in life is to risk nothing."
"I have a lot of things in my classes that I call "voluntarily mandatory." One of the things that is voluntarily mandatory is that every student come to see me in my office at least once. I cannot teach bodies. I can only relate to people. And so I say, "Come in, and we will sit across from one another. I don't want to talk about the texts or the class. We can do that another time. I just want to know the last time you saw a unicorn and do you still believe in primeval forests. And when you come, I am going to touch you â and if that bothers you, take your tranquilizer." It is amazing how many are intimidated by someone who says, "I want to touch you." I was raised in a large Italian family, as most of you know, and everybody hugs everybody all the time. On holidays everyone gets together, and it takes forty-five minutes just to say hello and forty-five minutes to say goodbye. Babies, parents, dogs â everyody's got to be loved! And so I have never suffered that existential feeling of not being. If someone can hug you and not go through you, you are. Try it sometime."
"About two years ago a young lady came into my office, and I knew immediately something was wrong. Her eyes were kind of glazed, and her head was nodding, and I asked, "What's the matter" She replied, "Oh, Dr. Buscaglia, in order to get enough courage to come to see you, I had to drink a whole bottle of Ripple! And I think I am going to be sick!" Imagining... having to drink a bottle of Ripple to summon up the courage to come to see me. All I do is put my hands out and say, "Hi." I cover their hands with mine and lead them into my office, and I can see a look of panic on their faces, "What's he going to do to me?" I am not going to do anything to you! I just want you to know that I cry, too, and I feel, too, and I care, too, and I don't know everything, too, and therefore, we can start with a common frame of reference â human being to human being. If anybody tries to play the game of "follow the guru" with me, they will be lost, for they will learn that I am just as confused as they are. The difference may be that I know it. A Buddhist teacher once said to me, "Why do you keep moving? You are already there." And all of a sudden it occurred to me â my goodness, I am!"
"I started my Love Class as a result of the suicide of one of my most talented students. She showed no sign of her despair. Then one day she took her life. I had to ask, "What's the good of all our learning, knowing how to read and write and spell if no one ever teaches us the value of life, of our uniqueness, and personal dignity?" So I started my Love Class. I taught it free of salary and tuition just so students could have a forum to consider the truly essential things. I really didn't "teach" the class. I facilitated it â helping the students to discover their own magic."
"We take love for granted. We assume we are all perfect lovers and all we need do is wait and our love will grow and blossom as readily as a flower in spring. Not so. Love doesn't grow unless we do. It takes patience, knowledge, experience, determination, and every positive trait we possess. In addition, love is always changing and unless we stay aware and change with it, it eludes us."
"We are all born with God-given, unique traits and skills. But, as with all possibilities they will remain unrealized unless they are developed, nurtured, and put into practice. You may have the "capacity" to love, but if left undeveloped, you will never gain the "ability.""
"A life of love is one of continual growth, where the doors and windows of experience are always open to the wonder and magic that life offers. To love is to risk living fully."
"I don't believe in unconditional love. In fact, I think it's unwise. My love has had a condition that if ever my love keeps you from you, from your growing, and realizing your personal potential, then I must step aside. No one has the right to stand in the way of another's joy, development, or unique perceptions."
"The essence of love is getting out of oneself and into others. When we care less about our feelings, our rights, our happiness, our security, etc., and begin to concern ourselves with the feelings, rights, happiness, and security of others, we will have found the true power of love."
"We can ask ourselves daily what we have done to make the world a better place, to make someone smile, to help someone to feel more secure, etc. It's the simple things which have the greatest effect. We must never underestimate the strength of a smile or act of kindness."
"We are born for love, but it will die if not nurtured."
"You can't imagine the joy I feel when I hear that something I've said or done or written has helped others to regain their sense of dignity, to motivate them to develop their unique potential, to encourage them to reach out to others in love."
"I have learned that love is the most powerful force available to us. When we have real love we have the strength to perform miracles."
"I'd like to be remembered for being a good, kind, loving, gentle man who attempted to live wisely, and who cared a lot."
"In the course of thousands of years of mechanical development, the mechanistic concept, from generation to generation, has anchored itself deeply in man's biological system. In so doing, it actually has altered human functioning in the sense of the machine-like. In the process of killing his genital function, man has become biologically rigid. He has armored himself against that which is natural and spontaneous within him, he has lost contact with the biological function of self-regulation and is filled with a strong fear of that which is alive and free."
"If "freedom" means, first of all, the responsibility of every individual for the rational determination of his own personal, professional and social existence, then there is no greater fear than that of the establishment of general freedom. Without a thoroughgoing solution of this problem there never will be a peace lasting longer than one or two generations. To solve this problem on a social scale, it will take more thinking, more honesty and decency, more conscientiousness, more economic, social and educational changes in social mass living than all the efforts made in previous and future wars and post-war reconstruction programs taken together."