"A game that keeps a smile on the player's face is a wonderful thing. Nintendo's theme for 2006 will be 'Create new fun.' Spread the fun of games to everyone. To do this, we must return to the beginning, to recapture the essence that made people who enjoy games even now enjoy them in the first place."
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Shigeru Miyamoto, Famitsu
https://en.wikiquote.org/wiki/Nintendo
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Nintendo
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