Benedetto Vigna

"Imagine an onion. The center is the people. The layer outside is the product. The external layer is the process. The process makes sense when you have a product, and it's only through the motivation of the people that you make a product. This is the way I see the company. And if you see the company this way, you have to start with the people."

"Strategy isn't something you define once and follow forever. It’s like a white line on the road: you keep adjusting."

"When you change the culture of a company, it's never a revolution. It's an evolution."