"Talking about the definition of the niche, or niche market, I really have the completely opposite opinion. The people the other companies are targeting are very limited to those who are high-tech oriented, and core game players. They cannot expand beyond that population. We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population. So for that kind of company, we don't think the term 'niche' is appropriate."
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In response to Bill Gates' labeling Nintendo as a "niche player" in the seventh generation console wars
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Satoru Iwata
Satoru Iwata (December 6, 1959 – July 11, 2015) was the
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