"In the public sphere, perception is reality: it's more important to be seen to do something than actually to do it. At least when private companies use PR and advertising they must spend their own money and there are other corporations vying for our business. If a company doesn't give us what we want they face bankruptcy. Public institutions, however, are monopolies. We have no choice but to buy, if not use, their services. If we don't like the way our particular police force operates it's not like we can choose another one or even withhold the money used to run the one we don't like. We're forced - under threat of imprisonment - to pay for a monopoly service and for it to tell us how great it is. This is the real danger of institutional PR. In the absence of competition it is only through a diversity of opinion and public scrutiny that some level of accountability can exist. PR stifles debate and suppresses opinion through the use of centralized press offices and communication protocols."
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Political activistsWomen journalists from the United StatesWomen activists from the United StatesActivists from the United KingdomPeople from Pennsylvania
Original Language: English
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p. 45-46.
https://en.wikiquote.org/wiki/Heather_Brooke
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Heather Brooke
Heather Rose Brooke (born 1970) is a British-American journalist and freedom of information campaigner. The author of Your Right to Know, The Silent State, Assange Agnosties and The Revolution Will Be Digitised, Brooke was a 2010 winner of the Washington Coalition for Open Government "Key Award". Also known as the pioneer who forced the British Parliament to answer to its own freedom of information laws.
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