"Taran-tara! A book is being published this month, and it has already attracted the kind of publicity that would make a JK Rowling novel look unheralded. Admittedly, the author is very prolific, having written more than 80 books, which have sold more than 10 million copies. And yet you’ve never heard of him, which is precisely why he’s getting so much attention. That goes against the grain not just of the modern publishing industry, where only writers who already get media coverage get more media coverage, but of this particular author's entire career. Because this book, you see, is called Confessions of a Ghostwriter, and it was written by a chap called Andrew Crofts, who has built a career on writing books for people more famous than himself."