"In his 1982 book On Britain, that Anglophile German, Ralf Dahrendorf, was to opine that Britons lacked that urge for material achievement which drove his fellow countrymen... The consumer boom of the mid-1980s, when the British were to rush to the household super-stores to stuff their houses with new furnishings and electrical kit of every kind (most of it imported), might seem to prove Dahrendorf wrong. Yet in fact this spending was to be mostly done with borrowed money, thanks to the ballooning, soon punctured, of property values. It did not represent the fruits of extra effort and careful saving, as had the German "middle-class" lifestyle to which Dahrendorf referred and which constituted the outward manifestation of a genuine economic miracle. Even after undergoing Margaret Thatcher's strident sermons on the "enterprise culture" in the 1980s, most Britons (according to opinion polls) still aspired to be comfortable rather than rich – an aspiration which, even if morally admirable, hardly compares with greed as a psychological motor of economic growth."
January 1, 1970