"One of our slogans has been "British Bulldog, not Bush's Poodle", which has the advantage of confusing people entirely about the political direction we are coming from. This at least gets them to open the leaflet and read more. It was devised by Edward, who used to work for Saatchi and Saatchi. He claims it appeals to both left and right. It could, of course, alienate both instead. I suppose we'll soon know."