"What has transformed the contest has been the dramatic rise of Jean-Luc Mélenchon, former Socialist minister and candidate of the Front de Gauche (Left Front), who has gone from 6% to 15% in a few months to become the pivotal "third man" in the election. He has done so with an unashamedly populist campaign, targeting marginalised working class voters prey to the National Front, inspiring the young and non-voters and using the kind of street language alien to the magic circles of the French political establishment he abandoned."