"Faced with a population that is shrinking and ageing, Chinese policymakers are attempting to engineer a baby boom after more than three decades of a Malthusian family planning regime better-known as the one-child policy. Central policy planners have loosened restrictions on family sizes, and now all married couples can have two children. There is talk of the limits being dropped altogether, and amid aggressive propaganda drives, local officials are experimenting with subsidies and incentives for parents."