"Any customer can have a car painted any color that he wants so long as it is black."
— Ford Motor Company

January 1, 1970

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Added on April 10, 2026
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CarsCompanies of the United StatesFord Motor Company
Original Language: English

Sources

Henry Ford, My Life and Work (1922), p. 72. Chapter IV, : Remark about the Model T in 1909; this has often been paraphrased, e.g.: "You can have any color as long as it's black."