"In the year 1900 Max Planck wrote... E = hv, where E is the energy of a light wave, v is its , and h is... . It said that energy and frequency are the same thing measured in different units. Plank's constant gives you a rate of exchange for for converting frequency into energy... But in the year 1900 this made no physical sense. Even Plank himself did not understand it. ...Now Hawking has written down an equation which looks rather like Plank's equation... S = kA, where S is the entropy of a black hole, A is the area of its surface, and k is... Hawking's constant. Entropy means roughly the same thing as the of an object. ...Hawking's equation says that entropy is really the same thing as area. The exchange rate... is given by Hawking's constant... But what does it really mean to say that entropy and area are the same thing? We are as far away from understanding that now as Planck was of understanding quantum mechanics in 1900. ...[T]his equation will emerge as a central feature of the still unborn theory which will tie together gravitation and quantum mechanics and thermodynamics."
January 1, 1970
https://en.wikiquote.org/wiki/Entropy_(thermodynamics)