"There are markets worth billions of dollars waiting for someone to invent low-cost, zero-carbon cement or steel, or a net-zero liquid fuel. As I’ve tried to show, making these breakthroughs and getting them to scale will be hard, but the opportunities are so big that it’s worth getting out in front of the rest of the world."
January 1, 1970
https://en.wikiquote.org/wiki/How_to_Avoid_a_Climate_Disaster