"The idea of constructing a table in which the logarithm of unity was zero originated with Napier. Napier and Briggs never thought of logarithms as exponents of a base. ... It was not till considerably later that our modern definition of a logarithm as an exponent was put forward by such mathematicians as , 1684; , 1742; , 1748, 1770."
January 1, 1970
https://en.wikiquote.org/wiki/Raymond_Clare_Archibald