"The New Generation Of Oldsmobile"
— Oldsmobile
January 1, 1970
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Added on April 10, 2026
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Cars
Original Language: English
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Oldsmobile advertising slogan in the 1989-1991. This involved the use of television commercials that emphasized "This is not your father's Oldsmobile" in an attempt to market the brand to new buyers, which antagonized Oldsmobile's multi-generational customer base while attracting little new interest in the company. It was one of Oldsmobile's shortest advertising campaigns, dropped after only two years.
https://en.wikiquote.org/wiki/Oldsmobile
Oldsmobile advertising slogan in the 1989-1991. This involved the use of television commercials that emphasized "This is not your father's Oldsmobile" in an attempt to market the brand to new buyers, which antagonized Oldsmobile's multi-generational customer base while attracting little new interest in the company. It was one of Oldsmobile's shortest advertising campaigns, dropped after only two years.