"Oldsmobile attempted to draw in new buyers through a self-deprecating ad campaign that featured past-their-prime celebrities and their largely unknown children, neither of which rang any bells with the target demographic. In the commercial for the 1988 Oldsmobile Cutlass, for example, viewers watched Mission Impossible star Peter Graves drive the car through explosions in a chase scene. After the driver makes it to safety, he pulls off a mask to reveal that it was actually Graves' daughter, Amanda, behind the wheel the whole time. A choir then sings, "This is not your father's Oldsmobile," and promotes the vehicle as part of the "New Generation of Oldsmobile." These commercials were so bizarre that they failed to connect with both younger and older audiences. Nevertheless, Oldsmobile held onto this advertising campaign all the way until its dying days in the late 1990s. However, it was purely delaying the inevitable: Oldsmobile eventually flopped, closing up shop after its last ever production car, the Alero, left the factory on April 29, 2004."