"Dr Poerio said: "Our studies show that ASMR videos do indeed have the relaxing effect anecdotally reported by experiencers -- but only in people who experience the feeling. This was reflected in ASMR participants' self-reported feelings and objective reductions in their heart rates compared to non-ASMR participants. What's interesting is that the average reductions in heart rate experienced by our ASMR participants was comparable to other research findings on the physiological effects of stress-reduction techniques such as music and mindfulness. ""