"Media designed specifically to produce ASMR has amassed a community of thousands of members. Capable individuals utilise a variety of visual and audio stimulation—most typically through video sharing—to achieve a tingling, static-like sensation widely reported to spread across the skull and down the back of the neck (Taylor, 2014). The advent of online video communities has facilitated a gathering of those who experience ASMR, and as a result hundreds of videos have been produced, viewed and shared with the goal of inducing this sensation, which is said to be paired with a feeling of intense relaxation. A dedicated ASMR subgroup on Reddit (http://www.reddit.com/r/asmr/) boasts 86,000 subscribers from around the world, and some of the most popular ASMR content creators on video sharing site Youtube (http://youtube.com/), for example GentleWhispering have upwards of 300,000 subscribers. Table 1 lists a number of these popular sources on Youtube. These figures show that the culture surrounding ASMR is in no way insignificant. Several reputable international media outlets have reported on the attention this phenomenon is receiving, and the lack of scientific explanation. (Marsden, 2012; Tomchak, 2014)."