"One consequence of the followers’ strong need for consensual validation, experiments have found, is that they will trust someone who says things they believe, even if there is a lot of evidence that the person does not really believe what he says. They’re just so glad to hear their views coming back to them, they ignore solid reasons why the person might be insincere or outright lying. Relatively UNauthoritarian people, on the other hand, are downright suspicious of someone who might have ulterior motives for reinforcing their beliefs. It is therefore much easier to “con” authoritarian followers, as many a TV evangelist, radio shock-jockey and flag-waving politician knows. It’s no accident that Donald Trump, who had only loosely organized and not particularly right-wing political beliefs, became a Republican politician when he decided to declare war on both the Democrats and Republicans. That’s where the “suckers” are most concentrated, the people you can fool all of the time. (It’s another story, but the GOP largely brought this on itself by deliberately courting these folks.)"