"Regardless, and regardless of everything else, the footage has already been the single most effective piece of guerilla marketing ever," Bigend said. "The numbers are amazing…" "Hubertus," carefully, "what exactly is the nature of your interest in this?" "Am I a true believer? That is your first question. Because you are one yourself…My passion is marketing, advertising, media strategy, and when I first discovered the footage, that is what responded in me. I saw attention focused daily on a product that may not even exist. You think that wouldn't get my attention?…And new. Somehow entirely new."