"It’s extremely cool to be a Habsburg. It is quite helpful to belong to such a great family because most people don’t know who they are or where they come from, so it’s useful that you can identify yourself. You can coordinate yourself somewhere in the universe. If I’m in an accident, they won’t say a Hungarian is in an accident, they’ll probably say ambassador, but there’ll always be a Habsburg element to it. If my name were Müller, that wouldn’t make the headlines."