"But beginning in the 1960’s, an adverse tide of public opinion began to rise against business… Frustration over the Vietnam War added fuel to the fires of discontent. Suddenly, consumerism, stock-holderism, racial equalitarianism, antimilitarism, environmentalism, and feminism became forces to be reckoned with by corporate managements. For the most part, they replaced the classical ‘isms’—[[w:Socialism | socialism, Communism, syndicalism, fascism—as the main driving forces seeking the reform of the American business system."