"The idea is that a Wikipedia page is the online front door for countless people and businesses. It is in both their and Wikipedia's interest that the page be accurate and complete, with citations. Of course, Wikipedians also want to keep self-serving pap and propaganda off the pages. But even the subjects of Wikipedia articles should share that goal, because to turn the online encyclopedia into a promotion engine risks undermining their own reputation--especially if Wikipedia editors and readers catch on."