"When I first did my first short for Powerpuff Girls, and we focus-tested it, I'm sure people have heard this story, we showed it to a group of 11-year-old boys, and they said "this is the worst cartoon that has been ever made and whoever made it should be fired." I'm sitting in the room with all the executives watching these 11-year-old boys destroy the show, and... I was like, I went back to the studio and I started redesigning the characters and I gave 'em fingers and I made them more accessible, and I was like "they didn't get it, they didn't get it..." [...] I took that criticism and went, "what did I do wrong? What wasn't I communicating? How I was I not telling this idea clearly?" And what I realized I was doing, is I had been making it in my head for so long, I made an episode that was like a third season, middle-of-the-season episode. And I'm like, "No, you gotta go back to the very beginning of the idea" [...] and just kind of step the audience through the idea and introduce them. Even though it seems like old hat to you, and you're like "well that's boring", but that's what the audience wants. Tell them a story. Who are they, these characters? Why should I like them? Don't be so ironic or high-concept-y."