"A lot of people come up with these really elaborate concepts, and they get into the weeds of the concepts and how the story's gonna be. That's not what executives wanna see. They wanna see characters that they can engage with, and, also it sounds a little cliche, but the so-called "elevator pitch" or seven words, "try to describe your show in seven words", is a really good exercise. I found it just... work through, y'know, what your idea is about. That elevator pitch is basically "I've got a few seconds to tell somebody my idea, how would I say it?""