"People (in Ladakh) were so so at ease with themselves and with the world, and so full of vitality and joy... I saw step-by-step how the outside consumer culture was destroying local businesses and jobs, particularly farming. Everything about the local culture became under-valued or – more than that – seen as primitive and backward. I saw how destructive that was for people."
January 1, 1970
https://en.wikiquote.org/wiki/Helena_Norberg-Hodge