"Eco-Feminism, one of the more recent developments in feminist theory, advocates that the paternalistic/capitalistic society has led to a harmful split between nature and culture that can only be healed by the feminine instinct for nurture and holistic knowledge of nature’s process. The strikingly new concepts of Eco-Feminism are metaphorically narrated in some of the mobile network ads. Women are equipped with a heightened sense of sustainability and a caring attitude. In one ad, the gift given to the retired man is a sapling, given by a girl. In another ad, the idea of developing traditional and nature-friendly products to develop the village is proposed by the girl; and she leads the men of her village to this goal. All of these advertisements promote eco-friendly ideas such as the use of paper bags, planting of trees and sustainable development."