"Indeed a growing number of communications specialists now argue that because the ‘solutions’ to climate change proposed by many green groups in this period [2000s] were so borderline frivolous, many people concluded that the groups must have been exaggerating the scale of the problem... wouldn’t the environmental movement be asking the public to do more than switch brands of cleaning liquid, occasionally walk to work, and send money? Wouldn’t they be trying to shut down the fossil fuel companies? p. 213"