"Climate change demands that we consume less, but being consumers is all we know. Climate change is not a problem that can be solved simply by changing what we buy—a hybrid instead of an SUV, some carbon offsets when we get on a plane. At its core, it is a crisis born of overconsumption by the comparatively wealthy, which means the world’s most manic consumers are going to have to consume less."
January 1, 1970
https://en.wikiquote.org/wiki/This_Changes_Everything_(book)