"Normally we only get attention in the parts of our mind that create heat, where you have a mismatch between [the] model and the results that are happening. So most people are not self-aware, because their control is too good. If everything works out roughly the way you want, and the only things that don't work out are whether your football team wins, then you will mostly have models about these domains. ...It's only when... your fundamental relationships through the world don't work [that, attention or self-awareness arises]."