"We do not want to assist the government, but like all media — first it will be almost entirely built largely as a commentary, opinion and essay magazine and will naturally be a magazine of ideas. If somebody in the government sees it as a good idea, they are free to do so. But our primary purpose is not that; it is to engage with young, intelligent Indians. How would you term a magazine like the Economist? I would say it is like that. It is absolutely essential we have a digital platform and a monthly print magazine. The amount of work involved in digital is far higher as it is a 24/7 business. You have to put up at least four to five pieces every day. But the revenue will obviously be from print."