"Igor Matovič (born 1973) started his political career in 2010, and he made anti-corruption his slogan from the outset... His political group was constructed not as a party, but as a protest movement Ordinary People and Independent Personalities, Obyčajní ľudia a nezávislé osobnosti) which did not have complex internal structures... He turned out to be more trustworthy than his many competitors; for reasons including the clarity of his message, he proved able to attract voters who had been alienated from politics, as well as the protest electorate."