"His Majesty Jigme Singye Wangchuck inadvertently christened his philosophy in 1979 at Bombay airport when he was returning from the sixth Non-Aligned Movement (NAM) Summit in Havana. Giving a rare interview to group of Indian journalists, one reporter asked “We do not know anything about Bhutan. What is your Gross National Product?” His Majesty said “We do not believe in Gross National Product.” He added “because Gross National Happiness is more important.” The media reports that resulted from the interview did not really focus on a new development philosophy Bhutan was pursuing."