"[About the framing of public figures in the media:] If you read a play, a lot of times at the beginning of the play there will be that cast of characters and it will say like 'Jane, a wealthy widow seeking love', 'Thomas, her young paramour'. When they bring a character onto the scene in a corporate news article, it will say 'Joe Rogan, a podcaster known for his history of transphobic remarks', 'Scott Adams, the disgraced...'. They will immediately tell you from their personal perspective how you should feel about this person before they even finish the sentence. And once you spot that this is the technique, you can't unsee it."