"I think intellectual honesty demands that philosophers accept this all-pervading normativity more openly. Apart from anything else, this helps explain why philosophy matters. We are not just disputing what is true or false, we are arguing about what we ought to think. Persuasion is not the same as rational argument but every rational argument is and ought to be an exercise in persuasion. Ideas only matter because we ought to believe the right ones. Reason in philosophy is therefore in a sense never disinterested."