"When you have strong desires to believe something, it is always possible to convince yourself that a decisive argument against one node wasn’t decisive after all, or that you have found a reply to it. Mending and making do can enable one to think a web of belief still holds together, even after a good critic has ripped it to shreds. But the fact that we know reason will not convince everyone is beside the point. Whether an argument is sound or whether it is persuasive are two different questions. It should come as no surprise that good rational arguments often fail to persuade people. The case for reason is not that it is always psychologically efficacious but that it genuinely helps us towards the truth. However, just as you can lead a horse to water but you cannot make it drink, so you can lead a mind to reason but you cannot make it think."
January 1, 1970
https://en.wikiquote.org/wiki/Julian_Baggini