"On that occasion I gave a mantra, ‘Before Independence, Khadi was for the nation; after Independence, let Khadi be used for fashion.’ But I don’t insist people to become khadidhari—that is, wear only Khadi and nothing else. My appeal is that if you have numerous varieties of fabrics in your home, why not make it a point to ensure that Khadi is one of them? Just make it a point to buy Khadi products whenever you can. This campaign is carried out all over the state. As a result, we have witnessed a 40 per cent increase in the sale of Khadi in that one week of Gandhi Jayanti. I also introduced this tradition of offering a Khadi handkerchief and a book instead of offering a bouquet of flowers to dignitaries. I tell people if you give somebody flowers, within a day or two they will land in a pile of garbage. But if you give a book, it can pass on from person to person. So in every aspect of my social reform efforts, you will see the imprint of Gandhi."