"At once pious and rational, comforting and selfless, effective altruism promises a life free from all the hokeyness involved in the business of finding ourselves and our deepest impulses. It promises to shield our do-gooding from the temptations of faddish causes and poignant advertising. It promises an unsoppy, no-bullshit morality. The fact that it seems to require an astonishing degree of self-abnegation, foresight and mathematical ability does not faze the effective altruist any more than it did the Victorian utilitarian. On the contrary, it poses just the sort of technical challenge likely to galvanize a movement spearheaded by graduates in philosophy, math and computer science, who are already disposed to want to do only what they ought, rationally, to do."