"The implication is that goodness can only come from selfless feelings, that goodness itself is nothing more than externalized character traits. Many, many people hold this view. I grew up getting this message indirectly in church and school. It's a common objection to effective altruism: we're "cold and calculating," we aren't "giving from the heart." And it makes me crazy, because I think viewing good acts merely as evidence of character is unbelievably narcissistic. This is what makes giving about the giver and not the receiver."