"Most research about the effects of television in sex role socialization focuses upon children, and examines perceptions of sex-typed behaviors or personality traits and tendencies to identify with specific characters. Miller and Reeves (1976) found that children nominated television characters as people they wanted to be like when they grew up. Reeves and Miller (1978) also found a strong tendency for children, especially boys, to identify with samesex television characters. The identification of boys with television characters was positively related to perceptions of masculine attitudes (physical strength and activity level); girls' identification was positively related to perceptions of physical attractiveness."
Media and gender

January 1, 1970