"For mass media, insurance companies, Big Pharma, advocacy groups, lawyers, politicians and so many more, your fear is worth billions. And fortunately for them, your fear is also very easy to manipulate. We’re wired to respond to it above everything else. If we miss an opportunity for abundance, life goes on; if we miss an important fear cue, it doesn’t... Add to this media landscape channels like Investigation Discovery, with its 24/7 stream of true-crime shows, and the spate of CSI and Law & Order-type police procedural dramas, and it’s easy to understand why, after voting, the next most prevalent ways Americans respond to fear, according to the Chapman study, are getting a home alarm and buying a gun."