"In the 18th century, the pioneering archaeologist and art historian Johann Joachim Winckelmann chose to view the bare stone figures as pure—if you will, Platonic—forms, all the loftier for their austerity. "The whiter the body is, the more beautiful it is as well," he wrote. "Colour contributes to beauty, but it is not beauty. Colour should have a minor part in the consideration of beauty, because it is not [colour] but structure that constitutes its essence." Against growing evidence to the contrary, Winckelmann's view prevailed. For centuries to come, antiquarians who envisioned the statues in color were dismissed as eccentrics, and such challenges as they mounted went ignored."