"Holmes’s use of Smith & Wesson’s M&P15 assault rifle demonstrates the clear and present danger of a gun designed for war and ruthlessly marketed for profit to civilians. In early 2006, Smith & Wesson announced that it had begun shipping the first of its M&P15 rifles. The M&P (Military & Police) “tactical rifle” was the first long gun produced by a company that had been long known as a handgun manufacturer. According to Shooting Industry, the new rifle was “specifically engineered to meet the needs of global military and police personnel, as well as sporting shooters.” The handgun company’s turn to assault rifles was a stark example of the gun industry’s relentless militarization of the civilian market. By 2006, military-style semiautomatic assault rifles had become one of the mainstays of the civilian gun market. Smith & Wesson did not make rifles. But it had successfully marketed a line of M&P semiautomatic handguns to military, police, and civilian customers. Its executives decided to introduce their own line of Military & Police assault rifles. Based on the AR-15/M-16 design, these “tactical rifles” would be heavily pitched to civilians."