"The money continued to roll in. On July 20, 2009, exactly three years to the day before the Aurora mass murder, Golden stated in an interview that a “category that has been extremely hot is tactical rifles, AR style tactical rifles.” On a June 2009 investors conference call, Golden enthused that “tactical rifles were up almost 200% versus the same period the year before. We have increased our capacity on that rifle.” The company was doing so well with its assault rifles that it decided to introduce a new variant in 22 caliber because the ammunition is much cheaper than the military-style ammunition used in the M&P15."