"The bottom line is, guns beget gun violence...private citizens rarely use guns to kill criminals or stop crimes...For every time a person used a gun to kill in a justifiable homicide, 34 innocent lives were ended in criminal gun homicides...Why does the gun industry persist in its lies? Short answer: to make money...Relying on a gun for self-defense is much more likely to result in tragedy than protection — 34 times more likely, according to our study. Guns don’t protect us. They kill us."