"Those design features in a civilian market have horrific consequences. So you can call it whatever you want — tactical rifle, black rifle, assault rifle, modern sporting rifle. It has the capability that the military wanted for warfare...It's just a fact that hunting has been in serious decline, so those kinds of guns just don't sell as well. Well, you're in business, you got to sell something. These assault rifles — these military-style rifles — appeal to a broader range of people."