"Guns are now the only consumer product manufactured in America not regulated by a federal agency for health and safety... When presented with guns’ unique niche in the pantheon of consumer products, the industry and its cheerleaders like the National Rifle Association (NRA) and the National Shooting Sports Foundation (NSSF) go into a well-practiced spiel of how in fact they’re actually the most regulated industry in America — citing dealer and manufacturer licensing, the minimal paperwork necessary to buy a gun under federal law, the Brady background check all buyers must go through to purchase a weapon from a licensed dealer, and the fact that ATF [Bureau of Alcohol, Tobacco, Firearms and Explosives] is allowed to check a dealer’s sales records once a year (a privilege the agency has the manpower to employ on a far less frequent basis). Yet these are sales standards, not product safety standards. ATF lacks any of the health and safety authority that is routinely granted — and usually expected by the American public — for other consumer products... And as the gun industry continues to exploit its unique status with increasingly lethal military style weapons for the civilian market, this disparity can only become more evident."